PS Isaboke Engages with PAMRO Chair, Joe Otin, Ahead of Landmark Annual Conference

Principal Secretary for Broadcasting and Telecommunications, Steve Isaboke EBS, today hosted Joe Otin, the Chair of the Pan Africa Media Research Organisation (PAMRO) Local Organising Committee, who briefed him on the upcoming PAMRO 25th Annual Conference set to take place in Nairobi. 

PAMRO is also seeking to establish a joint industry committee to develop a cross-platform media currency for measuring advertising spend, which the PS noted as a progressive innovation that will push the industry forward.