PS Isaboke Closes PRSK Annual Conference, Calls for Authentic Development Communication

The Principal Secretary for Broadcasting and Telecommunications, Mr Stephen Isaboke, EBS, officially closed the Public Relations Society of Kenya (PRSK) Annual Conference 2025, held under the theme “Beyond Words: Authentic Communication that Shapes Tomorrow,” this afternoon.

Addressing communication professionals from across the country, PS Isaboke underscored the central role of honesty, clarity and credibility in building trust between institutions and citizens. He noted that Kenya’s progress depends on communication that is genuine, transparent and anchored in the public good, stating that authentic messaging is the foundation of unity and national development.

The PS highlighted the Government’s ongoing reforms in the communication sector, reaffirming its commitment to strengthening professionalism and improving the quality of public and corporate communication. He cited the Public Relations and Communication Management (PRCM) Policy, developed jointly with PRSK, as a major milestone. He added that the Ministry is finalising the National Communication Policy and advancing legislation aimed at fully professionalising the sector to enhance accountability, standards and ethical practice.

He further encouraged communication practitioners to fully embrace their influence in shaping national discourse and public perception. “To every communication professional: you are powerful, and your voice shapes our tomorrow. Use it to speak truth, build trust, inspire, and as a force for good,” he said.

The Principal Secretary was accompanied by the Secretary for Public Communication, Ms Patricia Ondeng; the Secretary for Information and Broadcasting, Mr Temesi Mukani; the Director, Directorate of Public Communications, Ms Monica Omoro; and the CEO of the Kenya Yearbook Editorial Board, Ms Lilian Kimeto.

The conference brought together public communication officers, information officers, sector leaders, practitioners, scholars and innovators to reflect on the future of communication in an increasingly complex digital and social environment.