Aligning Public Sector Advertising with Emerging Digital Trends
The Parliamentary Committee on Communication, Information and Innovation, chaired by Hon. John Kiarie, today held discussions with the State Department for Broadcasting and Telecommunications on critical developments in Kenya’s media landscape.
The Principal Secretary for Broadcasting and Telecommunications, Mr. Stephen Isaboke, EBS, who led the delegation from the Ministry, commended the Committee for its thorough engagement, noting that such oversight reinforces transparency, accountability and collaboration in public service.
The session examined the shift from traditional to digital platforms and its impact on the advertising sector. Guided by the Government’s commitment to digital transformation, the deliberations emphasised the need to align public sector advertising with emerging trends.
Key areas of focus included strengthening the operations of the Government Advertising Agency (GAA), enhancing efficiency and ensuring value for money to safeguard taxpayer resources.
They also reviewed monitoring and evaluation frameworks and explored strategies to streamline advertising services while expanding access to underserved communities.
Also present was Secretary for Information and Broadcasting, Mr Temesi Mukani.