AI is Changing How Businesses Market, Connect and Grow

Artificial Intelligence (AI) is fundamentally transforming the commercial landscape, revolutionizing marketing strategies, customer interactions, and business scalability.

Earlier today, Principal Secretary for ICT and Digital Economy, Eng. John Tanui, CBS, was represented by Mr. Evan Gichuki, Director of Digital Products and Services, as the chief guest at a session of the Meta Transform with AI Program, which was launched in May 2026.

The initiative, run in partnership with various stakeholders including Meta, is designed to equip business owners with practical skills to harness Meta’s AI-driven advertising tools. This will enable them to optimize operations, improve customer engagement, and expand their market reach.

Speaking on behalf of the Principal Secretary, Director Evans underscored that building AI capacity among SMEs, creators, and digital marketers is critical to unlocking new opportunities and driving sustainable economic growth, in line with the government's Bottom-Up Economic Transformation Agenda.

In attendance were Mr. Phil Oduor, Meta's Lead for Policy Programs, Sub-Saharan Africa; Chris Odongo, representing WYLDE International and co-founder of SNDBX; as well as participants who joined both virtually and physically.