Data Analytics & Measurement in Enhancing Government Communication
The Principal Secretary for Broadcasting and Telecommunications, Mr. Stephen Isaboke, EBS, today hosted Ms. Esther Kagiri, Founder and Managing Director of Globetrack, during a courtesy call at his office.
Globetrack recently made history at the AMEC Awards 2025 in London, earning a triple win, the first time an African firm has achieved such recognition in the awards’ 23-year history.
During the meeting, PS Isaboke congratulated Ms Kagiri for her achievements and for elevating Kenya’s profile on the global communication stage. Ms Kagiri was also recognised as the AMEC Executive Professional of the Year, becoming the first African woman to serve on the AMEC Board and the first African recipient of the prestigious honour.
Their discussion highlighted the growing importance of data analytics and measurement in enhancing Government communication.