CS Hon. William Kabogo Gitau has officially opened The African Public Relations Association (APRA) 36th Annual Conference held in Mombasa County

Established to foster unity and the exchange of ideas among public relations practitioners in Africa, APRA is committed to promoting social, political and economic integration on the Continent.

The Association’s mission is to sell a positive image of Africa through the instrumentality of the public relations profession.

Themed: Transforming Africa through Safe and Responsible Digital Communication: Celebrating 50 years of APRA, the Conference examines the strategic transformation of PR and offers insights into managing AI-driven innovation, economic shifts and stakeholder engagements.

In his keynote address, the CS said that the future of PR will be shaped by key attributes such as technological agility and a renewed commitment to ethics.

He urged African stakeholders to continually foster unity and drive social change to help tell the African story through pride, resilience and progress.

Further noting that as Africa accelerates its digital transformation, it is important to embrace safe and responsible communication.

In attendance were; APRA President Mr. Arik Karani, Minister of Information and Media, Republic of Zambia, Hon. Cornelius Mweetwa, Director and Global Head of Trust & Safety, Wikimedia Foundation, Jan Eissfeldt, MCK CEO Mr. David Omwoyo and delegates from across Africa.